From the Office - Linda Vagana

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Role Model assemblies - 5 September
See Duffy's Year Planner  calendar



In 2017 Duffy Books in Homes Role Models will help give out almost 650,000 books in the hope of improving literacy and securing a better future for the upcoming generation of New Zealand children who need it most.

The Role Model programme is our most popular and valuable asset in terms of the benefits for Duffy students. It is a pivotal way of promoting our message: ‘It's Cool to Read and Cool to Achieve'.

Each year, Duffy Role Models from all walks of life give out books to Duffy kids from the Far North right through to Southland during Role Model assemblies.


Neil Waka tells us about the Role Model's job
Shua Martin tells us about the Role Model's job


  Kids Tab Strip

What we need our
Role Models to do

  • Let us know how much time you can give us. As little as an hour or as much as a week of your time will enable us to bring together Role Models from all walks of life to send to almost 520 Duffy schools around the country. If you have three days or more and are able to travel, we would love to organise a trip for you to another region.
  • Attend a school assembly for up to an hour. We arrange the assembly time with you and notify the school with all the details, including a brief CV of your achievements.
  • Deliver the Duffy Books in Homes messages: ‘It's Cool to Read!' and ‘It's Cool to Achieve!'
  • Take along props if you wish. The children love to see sports gear, medals, musical instruments, etc.
  • Present books to the children or a couple of children from each class if it's a big school. The child's name and the name of the school and sponsor is printed on a special Duffy label inside the front cover of the book.
  • Answer questions from the children at the end of the assembly.
  • Have fun! Read a story, give a demonstration or entertain the children by participating in a game, song or dance.

The schools and the children are hugely enthusiastic about these special Role Model assemblies. The obvious joy that you see on these children's faces when you present their new, treasured Duffy books is hugely rewarding.

If you would like to become a Duffy Role Model and inspire a love of reading in New Zealand children then please

email us or phone 0800 383 392







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