Being a Duffy Role Model is more than just having a recognisable face or an impressive career. Our Role Models have a passion for ensuring our children are given every possible opportunity in life. The Role Model programme is one of our most popular and valuable assets in terms of the benefits for Duffy students. It is a pivotal way of promoting our message: ‘It's Cool to Read and Cool to Achieve' It's more than just a motto, this is a message that our Role Models have lived and breathed. They might be a successful sportsperson, entertainer or author or perhaps have made an invaluable contribution to their community - what makes them the same is that they recognise the importance of books and reading to our children.
In 2020 our role models went online, you can click here to see exactly what that looked like and get an idea of what Duffy kids get to see twice a year!
Watch Mahe Drysdale share the role model experience.
To see images of some of our great role models in action head over to our Facebook page by clicking here.
If you'd like to become a Duffy Role Model, click here to find out what we are looking for.
If you want to join us in achieving our vision to inspire a love of books in Duffy children so they become adults who inspire a love of reading, email us, head to our Become a Role Model page or call 0800 383 392